Making advanced analytics work for you (Part II)

A practical guide to capitalizing on big data By Dominic Barton and David Court. Other articles in this serie: Making advanced analytics work for you (Part I) 2. Build models that predict and optimize business outcomes. Data are essential, but performance improvements and competitive advantage arise from analytics models that allow managers to predict and…

rimunozc junio 18enero 10 No Comments.

A practical guide to capitalizing on big data By Dominic Barton and David Court. Big data and analytics have rocketed to the top of the corporate agenda. Executives look with admiration at how Google, Amazon, and others have eclipsed competitors with powerful new business models that derive from an ability to exploit data. They…